Top 5 Beauty Retail Apps on Android in Africa - Q1 2024

In the first quarter of 2024, the top beauty retail applications on the Android platform in Africa displayed diverse trends in downloads and active user engagement. This analysis, based on data from Sensor Tower, provides insights into the performance of these leading apps.

Oriflame experienced fluctuating weekly downloads, starting strong with approximately 6.1K in early January and gradually declining to around 2.7K by the end of March. Despite this, the app maintained a relatively high level of weekly active users, peaking at about 17.1K in the final week of the quarter.

Source Beauty saw a steady increase in weekly downloads throughout the quarter. Beginning with about 2.6K downloads in the first week of January, the app reached a high of nearly 4.8K in mid-March.

Korean Skincare EU had a relatively stable download rate, with figures hovering around the 2K to 3K range. Active user numbers for the app showed a positive trend, growing from approximately 12.8K in early January to around 18.2K by the end of March.

Bath&BodyWorks showed a mixed performance in weekly downloads, peaking at about 2.8K in late February but dipping to around 1.3K in mid-March. The app's active user base also varied, starting at approximately 7.5K and ending the quarter at around 7K.

Mazaya Stores saw its weekly downloads peak at about 3.7K in mid-February, following a steady increase from roughly 1.1K in early January.

For more detailed insights and data, visit Sensor Tower.